![]() So now the Bud-lash is a whole thing, as is the backlash to the Bud-lash. Such a shame.- Travis Tritt April 6, 2023 A great American company that later sold out to the Europeans and became unrecognizable to the American consumer. ![]() That was when Anheuser-Busch was American owned. In full disclosure, I was on a tour sponsored by Budweiser in the 90’s. (Anheuser-Busch sold to Belgian company InBev in 2008, and to be honest here there’s a whole thing to get into about concentration in the beer market, but that’s not a today problem.) The country singer Travis Tritt said he would drop Anheuser-Busch from his tour and seemed to blame Bud Light’s Mulvaney deal on Europe. Marjorie Taylor Greene (R-GA) put up a photo of a Coors Light case in the back of her vehicle on Twitter, the accompanying caption reading, “I would have bought the king of beers, but it changed it’s gender to the queen of beers.” “Fuck Bud Light, and fuck Anheuser-Busch,” he said, “have a terrific day.” Rep. ’90s rocker Kid Rock posted a video of himself shooting a few cases of Bud Light, which he presumably paid for. “I understand Bud Light is piss water masquerading as beer,” he said, “so I guess that, you know, it’s sort of trans beer.” Right-wing commentator Ben Shapiro decried the collaboration on his show, saying, “Well, folks, our culture has now decided men are women and women are men and you must be forced to consume products that say so.” Shapiro appears not to be much of a Bud Light fan himself, so he probably doesn’t have much to boycott. But her reach isn’t Super Bowl-ad big.Ī post shared by Dylan Mulvaney post started to pick up steam in conservative circles relatively quickly. That’s not to say Mulvaney’s reach isn’t big - she’s got 1.8 million followers on Instagram and 10.8 million on TikTok and has deals ( some now controversial) with multiple brands. For a company with as big an ad budget as Budweiser, these types of partnerships with influencers are generally pretty small potatoes. On April 1, Mulvaney, 26, posted the video in question with the Bud Light cans and the sponsorship. “There will be some wobbles here and there, but in terms of the company’s overall orientation and what it’s driving at, if they walk this back, it’s because they lost nerve, not because they lost sales.” The Bud-lash, explained “They’re just far more diversified and globalized than this market and this one brand, and bringing a substantial, sustained boycott against them to pressure them into walking back their support for trans people or however you interpret this campaign, it would require just an enormous amount of coordination and discipline that, frankly, the right wing in this country just doesn’t really display for stuff like this,” said Dave Infante, a beer columnist for VinePair and the publisher of the drinks newsletter Fingers. We are working with local law enforcement to ensure the security of our people and our facilities,” an Anheuser-Busch spokesperson said in a statement to Vox. “The safety of our employees is always our top priority. On Thursday, April 13, Vox was copied on multiple emails apparently also sent to Anheuser-Busch saying that bombs had been placed at various company locations. That doesn’t mean there haven’t been worrying developments. Its stock price hasn’t really moved very much on the matter - it’s up over the past month, though in the last few days it’s come down some from recent highs. Remember the Great Keurig Boycott of 2017? Or Frito-Lay in 2021? Or, more recently, when people were mad because M&Ms were girls? Plus, if Bud Light’s doing a campaign like this, it probably thinks it will help its sales with some segment of consumers.īigger picture, Bud Light’s parent company, Anheuser-Busch InBev, has tons of brands under its umbrella and is worth over $100 billion. In terms of hurting sales, boycotts tend not to be super effective as most people don’t respond, let alone stick to them. “A lot of people are talking about it, fired up about it, they’re never drinking Bud Light again, yada yada yada, but they’ll be drinking them in a month, as soon as the news cycle quits,” he said. However, he doesn’t expect the backlash to stick. “They’ll be drinking them in a month, as soon as the news cycle quits”ĭon, a liquor store owner in Arkansas who requested to remain anonymous so he “doesn’t get caught up in the wokeness,” told me he had seen a 20-25 percent dip in Bud Light sales in the days after the controversy hit, with his admittedly small sample size of shoppers seemingly opting for Miller Lite and Coors Light instead.
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